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Head of Marketing and Promotions
Independent News & Media Ltd - Clarendon House, 33 Clarendon Road, Belfast, BT1 3BG
| Salary: | Undisclosed |
| Location: | Northern Ireland, Dublin |
| Contract Type: | Permanent |
| Date Added: | 16/10/2020 |
| Closing Date: | 30/10/2020 |
| Qualifications: | See Job Description |
Independent News & Media Ltd
ROLE PURPOSE
The Head of Marketing & Promotions is responsible for leading and driving marketing and promotional activity across all of INM's products and platforms across the Island of Ireland.
Reporting to the Chief Customer Officer he / she will lead a team of Marketing Managers responsible for liaising with all key stakeholders to achieve goals and outcomes as defined in the organisation's budget and KPIs.
As part of the Customer & Marketing Team he / she will proactively contribute to the development of the Company's key strategic goals in respect of delivering customer engagement, acquiring and retaining customers. ROLE RESPONSIBILITIES (Overview)
Reporting to the Chief Customer Officer he / she will lead a team of Marketing Managers responsible for liaising with all key stakeholders to achieve goals and outcomes as defined in the organisation's budget and KPIs.
As part of the Customer & Marketing Team he / she will proactively contribute to the development of the Company's key strategic goals in respect of delivering customer engagement, acquiring and retaining customers. ROLE RESPONSIBILITIES (Overview)
- Lead and develop a team of Marketing Managers, providing leadership and ensuring professional development of direct reports and peers within the Customer Team
- Grow Newspaper Sales and grow traffic to all the INM platforms
- Develop marketing strategies and annual roadmaps for all products and platforms
- Target significant financial and operational efficiencies in how the marketing function works across all titles and geographies
- Be brand guardian for all INM Publishing products and platforms, adhering to, creating as necessary, and communicating our brand guidelines; ensuring creative execution is consistent across promotions and all media, and by all stakeholders
- End to End execution of marketing projects and campaigns, including ideas, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact
- Support Acquisition and Retention teams in the delivery of their targets
- Very close collaboration with Editorial, Circulation, agencies, and both internal and external creative teams to deliver hi performing programmes to achieve agreed objectives
- Ensuring campaigns delivered on budget and on time
- Ensure a given % of campaigns are financially evaluated with learnings documented to inform future activity
- Work closely with the Customer, Data and Insight team to analyse audiences, behaviours and access relevant data for marketing activities
- Continue to innovate
- Working with our media agency to ensure timely and cost-effective campaign briefing and up-to-date, well-communicated schedules and reports
- Working with our creative agency to ensure timely and concise briefs are delivered and executed on schedule and ensure all our communications reflect our brand values
- Developing relationships with a suite of Freelancers to meet the ongoing and evolving communication requirements of INM
- A minimum of 7 years' experience of delivering integrated, multi-channel campaigns above and below the line, including digital marketing planning & implementation
- Proven experience in managing multiple campaigns at one time, meeting short deadlines and managing multiple stakeholders in a fast-paced environment
- Customer focused attitude to marketing communications
- Technical advertising and promotion capability
- Ability to meet high standards in delivering creative excellence across all advertising channels
- Excellent presentation skills
- Strong Coach
- Results Oriented
- Creative Flair
- Resilience
- Detail Oriented
- Effective Collaboration
- Customer Focus
- Fearless
- Decisiveness
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